Boom! Studios has announced it has seen a 30% increase in orders for issue #4 or North Wind. Why does this warrant an item on Major Spoilers?
“We usually see a dip of 10% or more between issues #3 and #4 of any of our series. That said, we saw nearly a 20% increase in orders between issue #3 and #4 of NORTH WIND. An increase like this has never happened in the history of our company. Never. Bottom line - we are talking about a 30% increase over the norm,” said Chip Mosher, Marketing and Sales Director for BOOM! Studios.
If you take a trip down memory lane, Boom! Studios got the ire of many a LCS for simultaneously releasing issue #1 of North Wind in the stores and online at MySpace. Those who got all cranky said the release would actually drive down sales in the store if it were given away for free. Later those wiped the egg off their face when North Wind #1 sold out 10 days later.
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