One of my favorite moments of 2008 was all the viral marketing that sprang up around the various movies and major events in comics. Even though the Watchmen movie is in turmoil at the moment, that hasn’t stopped the viral machine from launching The New Frontiersman website to hype the movie.
The New Frontiersman is Rorschach’s newspaper of choice, so why not have a website dedicated to this bit player in the movie? The website is only a dummy page at the moment, but it may spring to life as the release date (whenever that might be) draws near.
I’m not all that much into those inkblot tests, but does that look like a smiling fox to you? Could this be yet another dig at 20th Century Fox by Warner Bros? The domain is registered to the Picture Production Company out of the UK, which creates viral campaigns for a variety of companies. The company does list Warner Bros. as one of its clients.
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6 Responses to “New Frontiersman Site Launches, Nod to Fox?”
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Looks like a fox to me, but I’m not sure what the point would be, or that the team who created the viral website would be clever enough to make that joke.
Plus, I doubt WB wants to incur the wrath of Fox anymore than they already have.
Well the whole point of the blot test is to see what you are pre-occupied with so it’s not so much a case of what the people who made it have in mind but what you do.
That said of course they probably didn’t just blot ink but made up an image, so maybe after all.
[...] at Major Spoilers, Stephen Schleicher wonders if the ink blot in the image is the head of a fox and if that might be a jab at 20th Century Fox by [...]
a fox? really? it looks like a hot girl holding a platter of burgers to me…
[...] for a site with no content) and is being talked about all across the social web. We have seen conspiracy theorists debate whether the inkblot image is a dig at 20th Century Fox (this is of course not true) ahead of [...]
[...] at Major Spoilers, Stephen Schleicher wonders if the ink blot in the image is the head of a fox and if that might be a jab at 20th Century Fox by [...]