The U.S. has a history of using homophobia to vilify high intelligence, aristocratic leanings, masculine grace or elegance — in other words, much of what made Ozymandias who he is!

Furthermore, the primary hero of the work, Nite Owl, is dressed up in an homage to the modern Batman. So we have Nite Owl versus Ozymandias paralleled in costume by straight guy Batman versus campy gay Batman.

Homophobia does not belong in the Watchmen, but I’m seeing warnings of it in this film — or at least, in the film’s promos.

The costumes mostly work for me. The darker colors fit in with the more or less “realistic” setting of Watchmen. But…
(1) Ozymandias looks insane, when the whole point of the character in the comic was that he seemed the sanest of all (and was the most successful).
(2) If you are going for dark and gritty (as seems to be the case), what is the point of dressing up Silk Specter in flashing colors ? (Although that may just be due the more “colorful” environment used for the promo shot - the fire rescue with Night Owl probably).